Optimizing the end-user's experience of digital products through customer journey mapping and digital fieldwork.
Comprehensive cross-platform digital marketing and communications strategy consulting rooted in brand identity.
Leveraging cognitive psychology, information science, and marketing insights to empower digital strategies.
The ever-evolving digital landscape requires businesses to continually adapt to stay competitive and meet the demands of their customers. For many executives and business leaders, navigating the complexities of digital strategy can be daunting. This is where digital strategy coaching comes into play, offering expert guidance and support to help leaders harness the power of […]
In the digital age, understanding your audience is more crucial than ever. Effective audience analysis can help you tailor your marketing strategies, improve user experience, and ultimately drive business success. Understanding Audience Analysis Audience analysis involves gathering and interpreting data about your audience to understand their needs, preferences, and behaviors. This process helps businesses create […]
Optimizing Customer Journeys: Step-by-Step Guide to Customer Journey Mapping In today’s competitive market, understanding and optimizing the customer journey is essential for delivering exceptional user experiences and achieving business success. Customer journey mapping is a powerful tool that helps businesses visualize and improve the user experience across all touchpoints. In this guide, we’ll delve into […]
In the fast-paced world of digital design, staying ahead of the curve requires more than just creativity and technical skills. Understanding the underlying principles of how users think, perceive, and interact with digital interfaces is crucial. This is where cognitive neuroscience steps in, offering invaluable insights that can transform user experience (UX) design. In this […]
Learning and applying UX research methods and techniques can indeed be challenging for business leaders, marketing teams, and developers. However, leveraging these insights can significantly benefit a company by improving customer satisfaction, increasing conversion rates, and driving business success. Here are some strategies for executives to harness UX research effectively and the potential benefits of […]
The shifting landscape of the media ecology demands innovative solutions to generate and keep audiences interested. This applies to everything from prime time television to viral TikTok videos. It’s all about reaching your target users in the right way, at the right time. Send us a message to find out how KXS Digital can help […]
Over the past decade, advances in digital analytics have transformed the way businesses operate. From marketing and pricing to customer service and manufacturing, advanced analytics is now central to many corporate functions. The same, however, cannot be said for strategy—at least not yet. It’s time to bring advanced analytics into the strategy room—here’s why. While […]
